Some great learnings about running a web start up

Mike over at Freshbooks has been humble enough to admit that he’s made mistakes and kind enough to share his learning with the rest of us in his post “7 ways I’ve almost killed Freshbooks”.

All of the points are extremely valid and important but my favourite is:

5. Underestimating word of mouth
This one is sort of tied to number one. It takes *years* to generate word of mouth – it’s a slow build, but slow burning fires burn the hottest. So be patient and do your best to take care of your customers/users even if you can’t find a way to measure the ROI.