CEO’s using twitter

Great article on CEO’s who use twitter. The article discusses how CEO’s and bosses are using twitter to share a bit of their daily routine and reduce the gap between them and their staff. Some use twitter as a way to run an instant poll and find out how the community (staff and customers) feel about certain things.

One of may favourites is this profile:

Jack Dorsey

Chief Executive, Twitter

How Twitter helps him run Twitter: ”It’s the fastest and best way to get feedback on what we’re doing, how we’re doing it, and what we should do next, both from users and my co-workers. Speaking to the latter point, Twitter makes our company feel smaller and more cohesive. There is something to be said about sharing the small details of your life with those you work with daily.”