Do you plan to quit?

I recently read the dip by Seth Godin and highly recommend it as real eye opener. Great book about the dip everyone goes through, the hard part that sorts out the men from the mice so that those who make it through get the rewards. This book teaches you how to see dips before you are in them and assess whether or not it’s worth the effort. Seth explains that quitting the dead ends is a must so you can focus on the dips that are really worth your time.  One of the best take outs for this book is to plan to quit before you even get started, plan under what criteria/circumstances you will quit so that when it gets tough you don’t let you emotions get the better of you and make a rash decision.

One of my favourite quotes in the book

“We knew that Google was going to get better every single day as we worked on it. So our feeling was that the later you tried it, the better it was for us because we’d make a better impression with better technology. So we are never in a big hurry to get you to use it today. Tomorrow would be better.” Sergey Brin, co founder of Google.

Also I love the line ”We fail when we get distracted by tasks we don’t have the guts to quit”

I really liked this book and Seth has kept it short and to the point. As he said “Write less”